Many sites on the Internet are about selling you tools to be successful in creating a online business. My site and blog is about strategic Internet strategies and tactics to be used to create a successful online business.

Wednesday, July 26, 2006

Top 10 Guidelines: Successful Affiliates Programs

If you plan to implement or improve an affiliate program to increase the overall ROI of your marketing efforts, keep in mind that many affiliate programs fail. And they fail because companies do not invest enough time and resources, research and program management.

Top 10 Guidelines:

1. Commit to allocating sufficient resources;
2. Invest in a program for in-house solution or invest with a established provider;
3. When launching an affiliate program, give yourself a 12 month breakeven window;
4. While programs make huge revenues with tens of thousands of affiliates, other achieve the same results with a few strong partners;
5. Treat your top affiliates as valued strategic partners;
6. Be generous with your commissions;
7. Provide your affiliates with marketing tools;
8. Give affiliates access to reporting tools;
9. Be open to special request;
10. Listen carefully to top affiliates.

Randy Gaulding is a Visionary and Infopreneur creating One-on-One mentoring programs for Internet Strategies and Tactics.

http://www.internetmarketing202.com

1 Comments:

Blogger Jen said...

Nice information Randy. To elaborate on marketing tools. I like to receive marketing copy as well :)

8:04 AM

 

Post a Comment

<< Home