The Power of Using Urgency In Your Offer

In the world of offline direct mail it has long been understood that creating urgency increases conversion rates.

Is the same true of the web?

Do expiry dates or warnings about limited supplies actually work?

And if so, is there a best way to express urgency, and are there pitfalls to avoid?

The practice of using urgency as a means to drive sales is well established in both offline and online media.

However, using urgency is a powerful promotional tool.

1. The urgency should be genuine and not simply created as a promotional gimmick.
2. Even the legitimate use of an urgent message will still be recognized as a promotional tactic.
3. The use of urgency on an offer page can be a very powerful tool, but is not something you can do all the time. If you do, you will lose credibility.

Seven ways to use direct or implied urgency in your marketing
1. Test urgency messages to your offer pages on your web site.
2. Test urgency within your shopping cart pages and other site pages where you need to encourage immediate action.
3. Test urgency messages in the subject lines of your emails and newsletters.
4. Test urgency in your customer or subscriber welcome emails. Urgency can encourage new members to become more deeply engaged in your site more quickly.
5. Test urgency in shopping cart recovery emails to drive more purchasers back to their shopping carts.
6. Test urgency in subscriber recovery emails when subscriptions expire.
7. Test urgency in your press releases and other offline marketing.


BONUS: Test urgency in your PPC and CPM advertising.

Randy Gaulding is an Visionary and Infopreneur creating mentoring programs for Internet marketing strategies and tactics.

http://www.internetmarketing202.com