News Rules of Press Releases

The web has changed the rules for press releases because the web has allowed people to read press releases directly.

Now, savvy marketing entrepreneurs use press releases to reach buyers direct. While many understand that press releases sent over the wires appear in real-time on services like Google News, few understand the implications for how they must alter their press release strategy in order to maximize the effectiveness of the press release as a direct consumer-communication channel.

Online marketing professionals create press releases that deliver useful information directly to their buyers. Self-publishing has moved into the mainstream and organizations large and small are doing the publishing…via press releases.

The best way to publish press releases is to simultaneously post a release on your own web site and send it to one of the press release wires.

Post your press releases to an appropriate and readily findable section on your web site. It could also be posted on your blog. Check out your web site statistics. You may be amazed at how many visitors are already reading your press releases.

When a press release is posted on your site, search engines crawlers will find the content, index it, and rank it based on words and phrases and other factors. To achieve high rankings, pay attention not only the words and phrases, but also to other search engine optimizations factors such as URL used, the words in the headline and first paragraph of the release, the title tag and metatags.

You should also create your own RSS feed of your news stories on your site.

Be a maverick

Many people who adhere to the old rules of press release will fight you on executing this strategy. If you are a marketing professional who wants to reach your buyers directly through press releases, you must consider the new rules.

Randy Gaulding is a Visionary and Infopreneur creating one-on-one mentoring programs on Internet Marketing Strategies and Tactics.
For more information: http://www.internetmarketing202.com